Noni Fruit Powder and Juice and its Benefits

Noni Fruit and Juice
and its Benefits

Every time something new comes along in the health food scene, there�s a
huge buzz around the product with plenty of people opting for it and other�s
condemning it as mere hype. It�s been the same with noni juice, which has
become popular for those who are conscious about their health.

Noni juice is derived from the noni fruit, also known as the Great Morinda.
This fruit is found in abundance in the Polynesian islands, Southeast Asia as
well as Australia, but it�s juice is indeed a worthy discovery, one that has
bettered the lives of many people. Scientists are constantly corroborating
newer findings about noni with clinical studies and in depth research.

As a result of the hype around this juice, many people have tried to cash
in on it and this has caused quite a few people to regard it as a high level
MLM scam. However, this is not the case everywhere. Remember that there are
people who have benefited from noni juice.

Actually, the way in which the juice is processed is of prime importance.
This is because it loses its efficacy if too much heat is used, or if it is
diluted. Some producers of noni juice use artificial sweeteners because it has
a strong taste and smell and is not palatable. Some even use preservatives
that does more harm than good. So before you go out to buy your juice, look
out for the way in which it has been processed. Fresh noni is a richer source
of nutrients than bottled juice, so keep that in mind before you buy it.

Finally, why should you drink noni juice? How can it benefit you?

  • It is known to be rich in phytochemicals that can help in prevention of
    diseases such as cancer,
    heart diseases, Alzheimer�s
  • It can also help in improving mood and inducing sleep in those suffering
    from sleep related disorders.
  • Better skin, better hair and fewer allergy related reactions are what
    some of the users of noni juice are claiming.
  • It is known to have many therapeutic effects � antiviral,
    antibacterial, antifungal, anti-inflammatory, you name it, it does it!
  • Some people consume it to correct premature aging and build better bone
  • One of the fewer known applications of it is that it has been known to
    alleviate burns. Freshly squeezed noni juice applied directly can help in
    healing burns to a great extent.
  • It has a few more external applications also. When rubbed on the skin,
    it can help reduce skin conditions such as eczema or ringworm. It can be
    used as a poultice and a compress as well. Some people even rub noni juice
    on their scalp for lustrous hair and better scalp health.

Most often you will find that the noni juice that you get in most health
stores is reconstituted and not the real thing. There are some brands which
give it to you as it comes and so, they can be a little hard to stomach
because of their strong taste. What�s important is that it has all the
goodness you need.

Concentrated noni juice has all these benefits, although you might want to
know about some of the side effects as well. Noni juice when consumed
regularly brings about a detoxification process in your body that may lead to
a few side effects such as appearance of boils and pimples, foul breath,
diarrhea or gas, headaches and joint pain. While these do sound discomfiting,
they are apparently only a way for your body to get rid of all the toxins.
Drinking plenty of water will help in flushing out those toxins more easily.

While there are many variants in the market, you might wonder if acquiring
pure noni juice is difficult because of the price. Yes, pure juice is
obviously priced higher because of the effort and time taken in processing it
in the right manner. But irrespective of the price, here are a few tips to
ascertain whether the noni juice you have is good or not.

  • Bubbles � Shake the bottle to see if bubbles form. If the bubbles
    dissipate quickly, it means that there�s a higher concentration of water
    than noni juice in it.
  • Color � When you shake the bottle, see if the color of the bubbles is
    brownish. This indicates purity.
  • Residue � Good juice always has plenty of residue at the bottom. Turn
    the bottle upside down and note how much residue is visible.
  • Taste and smell � Finally, observe the taste and smell of the juice.
    Noni is strong smelling stuff and it is definitely an acquired taste. If
    it has been flavored with other fruit juices, it might not be pure.

Those who swear by noni juice claim that there are plenty of benefits, but
if you�re still a bit skeptical consult your doctor first before you start
consuming it. This is, especially,



by: Harrison,
Mona, M.D.



Dr. Mona Harrison received her medical training at the
University of Maryland, Harvard University and the Boston
University Medical Centers. She is the former assistant dean of
the Boston University School of Medicine and former chief
medical officer at the Washington, D.C. General Hospital. She
currently specializes in pediatrics and family medicine.

I have a real variety of patients who have benefited from
Tahitian Noni juice, and it would seem to many people that
something magical is happening here because it affects so many
bodily systems. But there is a very scientific explanation for
how something so simple, just a juice, can have such widespread

Ancient manuscripts call the different glands in the body seals,
and by a seal, we mean something which opens and closes. Ancient
medical literature states that the glands actually operate
according to frequency, a term which is becoming very
popular these days in nuclear and quantum physics. The frequency
of the glands was known thousands of years ago, but we have
forgotten much of this information. In ancient terms, the pineal
was called the sixth seal or sixth gland of the
body. We have recently discovered that it stimulates two major
hormones called serotonin and melatonin. The
pineal gland controls the five other glands below it which are
the thyroid which produces thyroxine to energize our cells, the
thymus which protects you against infections and cancer, the
pancreas which is involved with blood sugar and secreting the
hormone insulin, the adrenal gland which responds every time you
are under stress; and the first gland is the male and female sex
organs and their hormones. Therefore restoring the sixth gland,
the pineal gland, will have an impact on all those other glands
and their functions in the body. When the pineal gland is at its
peak performance, it turns a golden colour and emits a black
juice as well as a golden oil. That black juice would be the
melanin colour of the organs and every other area of the body
which has a pigment.

It happens that Noni juice mimics the secretion coming from
the pineal gland, and in fact acts as a precursor to it,
building it up and allowing it to function fully. Noni juice has
a black colour, very similar to the melanin that gives
colour or pigment to each one of our organs. Every place our
body contains this pigment will be affected by Noni juice.

The back of the eye has a black area called the macula
which is pigmented with melanin. That is the area the light hits
when your eye opens. Many people have difficulty with blindness
because they no longer make that beautiful colour in that spot.
We have noted the Noni juice makes the macula generate more
pigment and the cells begin to return to normal, and the
blindness reverses itself.

In the brain, that black stain is found in an area of the
mid-brain called the substantia nigra, nigra standing for
black. Diseases related to that area occur when it no longer
receives pigment and begins to deteriorate. Diseases in this
category are multiple sclerosis and Parkinson’s
. Appropriate function of the pineal gland is
important in restoring those cells, and we are seeing patients
reversing some of their neurological problems because the
Noni juice is stimulating the production of chemicals essential
to those areas of the brain.

The pancreas is also affected by Noni juice: the blood sugar
and blood pressure begin to normalize. The pineal gland affects
the different organs all the way down to the first glands, the
male and female sex organs, and people are noticing for example
that their prostate glands are beginning to shrink down
to normal size once they have been on the Noni juice for a short
period of time. Women who have problems with their uterus
or with fibroids etc. are noticing that the fibroids are
beginning to disappear, that their menstruation is beginning to
normalize, they have less cramps and their bleeding problems
become more in balance.


Dr. Gerson has practiced medicine in Manhattan for the
last 15 years. He is uniquely educated, having received his M.D.
from Mount Sinai Medical School in New York, and his doctorate
in ayurvedic medicine in India. He is currently teaching our new
medical doctors at some of the most prestigious medical schools
in America about alternative approaches in medicine. Several
months ago, he addressed the United Nations on “the state
of herbs in the world today”.

Several years ago, I was researching material for a book on
the medicinal plants of India, and became interested in a family
of plants known as Rubiaceae. Of particular interest was
a plant known in Sanskrit as ach which was attributed special
properties by ancient physicians. The fruit of this ach plant or
Morinda citrafolia has a rich history in India where it
has been used for tens of centuries in the system of medicine
known as ayurveda. This holistic medical tradition was
established in the north western part of India by a people
called aryans who were reputed to be a rather cosmic
civilization. Morinda citrifolia was especially esteemed by the
ancient aryan physicians because it protected the skin from
becoming dry and cracked from the sun. My investigation of the
published scientific literature on Morinda citrifolia yielded
more than 100 articles pertaining to this medicinal plant. I
soon discovered that the original home of the plant was not
India at all, but rather Polynesia, Micronesia and the Hawaiian
Islands where it is known as noni.

I first investigated what was known about the compounds in
the noni fruit. Not surprisingly I found that several important
active constituents were already identified which had beneficial
effects in human physiology. Among the most intriguing were the carotenoids,
bioflavonoids and anthraquinones
as well as several other
unknown substances which according to their chemical structures
appeared to be accessory activating factors.

At this point, I decided to take noni as a medicine on a
regular basis myself. I had taken this direct experiential
approach to learning about a plant medicine many times, as I had
been taught to do in my training as an ayurvedic physician. It
was late autumn, and although I was healthy, I was all too
familiar with the pattern my physiology follows every year
around this time. It always began with feelings of increasing
stress, then bothersome skin eruptions, fatigue, mental
irritability, bloating, constipation, and finally inevitably an
upper respiratory infection, and it happened the same way every
year. I reasoned that noni juice might confer some protective
action against disease through its significant anti-oxidant
components. In the past, I had consumed medicinal preparations
hundreds of times with many of these same constituents without
any appreciable effects. As it turned out, there was a marked
difference in my health that autumn. I was distinctly more
alert, more energetic, more balanced, my skin was glowing more
than I could ever recall and my digestion was improved
immeasurably. I attributed the benefits of noni to the
interaction of the known components with the hitherto unknown
components which perhaps work synergistically with all the other

The second part of my research is known as ethnobotony,
where we seek out physicians or native healers who may have
extensive experience in using a particular medicinal herb, and
ask them what they use it for, how they prepare it, how
successful it is and obtain direct information about its medical
usefulness from people who have used it over many many years.
The third aspect of my research process involves a thorough
search of the current scientific and medical literature to
determine whether any of the constituents of the plant in
question are known to possess biological activity that may help
shed some light on its effectiveness for the treatment of a
certain disease or diseases.

With regard to Morinda citrifolia, an interesting thing
started to happen the more my research progressed. It seemed
that the list of ailments for which noni was used medically just
grew and grew longer than almost any other medicinal plant that
I have ever encountered. I was initially overwhelmed at how many
medical indications this single plant has had in the Pacific
Islands and south east Asian literature.

A few of the medicinal uses are for digestive problems
such as diarrhea, intestinal worms, nausea, food poisoning;
respiratory problems such as congestive cough, dry cough,
tuberculosis, cholera, infant chest colds and sore throat;
cardiovascular problems, hypertension; inflammatory conditions
such as arthritis, abscesses, mastitis, gout and other
inflammatory joint conditions
. It is a noted analgesic or pain
. One of the most common uses of noni has been in
the area of skin conditions, being utilized for wounds,
ulcers, abscesses, ring worm, boils, cellulitis, swellings,
scalp conditions and sores
. It has been used in the
treatment of tumours and broken bones, jaundice and
other forms of liver disease
. It has been used to treat asthma
and dysentery, hypercholesterolemia, menstrual cramps, gastric
ulcers and diabetes

Faced with such a diverse list of physiologically distinct
conditions, the conventionally oriented physician might be
tempted to completely dismiss these reports as unsubstantiated
folk tales. We are conditioned to believe that any important
medicinal substance should have one or at most two applications.
How could one plant be used to treat so many pathological

To answer these questions, it was time to turn to the
scientific research involving Morinda citrafolia. Research at
the University of Hawaii’s Biomedical Sciences Department showed
that extracts of noni contained a naturally occurring component
which activates serotonin receptors in the brain and throughout
the body. Serotonin is a neuroendocrine compound which
along with its receptors is found in high levels in the brain,
the blood platelets and the lining of the digestive tract. It is
well established that serotonin is an important brain
neurotransmitter, and plays a significant role in temperature
regulation, sleep, hunger and sexual behaviour. Serotonin
deficiency has been implicated in a number of pathological
conditions including migraine headaches, obesity, depression and
Alzheimer’s disease. Modern pharmaceutical medicine has had some
success with the use of serotonin analogues in the treatment of
certain diseases. I am sure many of you are familiar with the
drug Prozac which is used to treat depression; another is used
to treat acute migraine headaches. Both of these synthetic drugs
specifically target and bind to serotonin receptors. The problem
with both of these substances and with all synthetically
manufactured pharmaceuticals which isolate one active ingredient
is the great incidents of adverse side effects. Natural products
like Morinda citrafolia in its unprocessed complete form do not
generally have adverse effects. The presence of a wide range of
other naturally occurring substances which are present in some
way regulates and modifies its effects.

Research at the University of Metz in France, demonstrated
the central analgesic activity of noni to alleviate pain of many
types. Moderate doses of noni was measured to be about 75% as
effective as an equivalent dose of morphine sulfate.

Since 1961, we have known that various parts of the Morinda
citrafolia tree contains several different varieties of bitter
plant compounds known as anthraquinones. Plants
containing anthraquinones have literally been used for millennia
due to their medicinal properties. Most noted are significant
antiseptic (antibacterial) effect to disease causing bacteria in
the intestinal tract. This compound is especially toxic to the
pathogens Shigela and Salmonella. Anthraquinones are also
particularly effective against many forms of Staphylococcus, a
major cause of many skin infections which sometimes infect the
valves of the heart. Furthermore anthraquinones in noni prompt
the digestive secretions of the stomach and small intestines,
stimulate bile flow and promote the activity of the entire
digestive process. However, it is the activity of one specific
anthraquinone, damnacanthal which has been shown in vitro
to actually reverse cancer cell proliferation at the gene level.
The research has demonstrated that one isolated component found
in noni fruit turned off the signal for tumour cells to
proliferate. The study was reported in 1993 from a very
reputable laboratory in Kao University in Yokohama, Japan.

It was originally believed that one compound which had been
isolated was responsible for all the many biological effects.
The compound which has a chemical formula of C10H8O4
is known as scopoletin. Both noni and scopoletin are
known to reduce blood pressure, have anti-inflammatory
activity, exhibit antibiotic activity, antifungal
activity and possess antitumour effects. Yet when
researchers at the University of Hawaii tried to purify and
isolate scopoletin from the rest of the noni extract, much of
its activity was lost. In fact, both the biological effects and
the serotonin receptor binding effects of the crude noni extract
was lost upon purification of this presumed active ingredient.
This leaves us the conclusion that other substances in noni must
be present in order to produce its biological effects.

Noni has not been found to be harmful at any level, nor for
any health condition.


* * *
For more information about Tahitian Noni juice, Noni Skin and
Hair Supplements, and Weight Loss Products including tapes and
literature and research cited in this article, please contact
Consumer Health or Helen at 416-654-8003.


Noni benefits, The Miraculous Fruit

Nov 2, 2011

Today you will learn about the noni benefits. Lately,
I have been hearing about a fruit with a strange name which has
revolutionized medicine and made miracles: Noni.

Noni originated in Polinesia, Tahiti and Hawaii, is being used for
thousands of years in medical treatments by the people in these regions of
the world. Moreover, in India noni is considered a sacred food and its
name means �long life�. That is why is important to learn more about
the noni benefits.

Noni benefits

Noni benefits

The noni fruit is of ovoid shape, yellow when it�s ripe and has a
spicy-sour taste and pungent smell. Although not many people have heard
about this fruit, it has been known and used for more than 2.000 years in
traditional medicine as a remedy for many affections. Its existence and
properties were mentioned since the year 1700 by the explorers and later
by soldiers who arrived on Polynesian islands in the Second World War. Now
are you interested in noni benefits?

Noni is one of the most special fruits in the world, as it contains
substances which cannot be found in any other plant. It has been shown
that noni contains over 150
biologically active substances (amino acids, enzymes, vitamins, mineralsm
xeronine, proxeronine, scopoletina, damnacantal, etc.). Noni has in its
composition 18 amino acids that contribute to the development of muscles
and prevent their atrophy.

Scopoletina helps
you maintain the balance of your organism, it has an adaptive effect, and
it regulates sleep problems. Noni stimulates the formation of nitric oxide
in the body, determines the dilation of arteries, reduces high
blood pressure
generally triggered by stress.

Other noni benefits 

One of the noni benefits is its Nitric oxide. It improves blood flow to
tissues, has anti-thrombosis action, thereby it prevents heart attacks or
strokes. Moreover, it has antioxidant properties and thus, it prevents cardiovascular

According to the researchers at the University of Illinois at Chicago,
the daily consumption of 30 � 120 ml of Noni juice reduces the risk of
lung cancer among smokers.

The xeronine and
proxeronine also have antidepressant action. These two substances
accelerate the formation of endorphins, which induce a state of relaxation
and well being. Also, these substances decrease the sensation of pain
caused by arthritis and osteoarthritis.

What is even better is that this �drug�
does not cause addiction. Xeronine triggers the anti inflammatory
mechanisms in your body, it has anti allergenic effects and increases the
resistance of the organism to bacteria and viruses. For this reason, Noni
is recommended to people suffering from repeated upper respiratory

Noni benefits conclusion

The American research conducted in the last 20 years on 20.000 Noni
consumers indicate a 70%
of cancer, 60%
in the risk of stroke, important adjustments in
digestive and respiratory problems, a drastically reduction of stress and
a boost for the immunity system.

In addition, Noni inhibits the formation of blood vessels that nourish
the tumor tissues, having the capacity of increasing the synergistic
action of cytostatics and interferon.

The single disadvantage of consuming Noni fruits is that they can
induce constipation.

All in all, there is no reason why you should not eat as many Noni
fruits as you can from now on. As we have shown above, Noni is a miracle
of nature which can bring lots of benefits for your health.

This article has covered all the noni benefits but you may browse our
website for more information.







is a fascinating plant, demanding  of our respect. Its prolific beauty, she
bears fruit year round…as if to say, “here I am, please use me.”
However, as you may already be aware, few of us are willing to make its
intimate acquaintance. The aroma of its fruit is truly awesome, somewhat
like bleu cheese. Some say “disgusting” or “horrid” or
“stinks bad” or worse. And, it doesn’t taste good either! Yet, it
is well-known to be one of the main healers among the traditional Hawai`i
medicinal plants. It is said that this plant food is to be used when we are
feeling really ill or really old.

The noni, also known as Indian Mulberry, with the scientific name of Morinda
, is a small evergreen shrub or tree, usually less than 10
feet high, occasionally rising to 20 feet. The conspicuous large dark green
shiny leaves are generally paired, except where forming fruit. Thick and
oval in shape, these leaves are deep veined, short-stemmed and 8 inches or
longer. The flowers form in globose heads, about an inch long and bearing
many small white flowers. The flower heads grow to become mature fruit, 3 to
4 inches in diameter. The fruits resemble those of `ulu, breadfruit, only
smaller. The surface is divided into somewhat warty polygonal pitted cells.
The noni fruit begins green, turns yellow, and as mentioned, has an
unpleasant, insipid, foul or fetid odor, especially as it ripens to
whiteness and falls from the tree.

In the early morning, the best time to pick most plants, I have carried a
gallon glass jar like the institutional ones for pickles, pule (prayed with)
the plant, thanking it for its food. I picked the fruit at its yellow stage,
filling the jar and capping it tightly. The jar is placed in a sunny spot,
letting it set there for five days to a week or more, until the fruit turns
to mush and sun-charged juices drain into the bottom of the jar. It is these
juices that can be strained into a cleaner smaller jar, and then
refrigerated until used.

Another method taught by Hawai`i’s healers is to pick the fruit before
ripe, letting it ripen within the home. When soft, place it in a blender
with a little fresh water and make into a sauce. Then mash and strain
through a sieve. This concoction can be refrigerated in a clean glass jar,
and the person who wishes the medicine can take a clean straw and slurp two
sucks from the jar, in the morning and in the evening.

As a medicine, the fruit and its juices have been used in the treatment
of diabetes, heart troubles and high blood pressure, with different portions
prescribed for different illnesses. In these days of ozone depletion, noni
is useful in the treatment of skin cancers.

The juices can be diluted with clean water or a fruit juice such as
apple, and drunk before meals and at resting periods. Treatment should
always be at a relaxed time, not before going to work. It is good to seek
the advice of a Hawai`i health practitioner before using any plant
medicines. Noni is believed to have been brought here centuries ago by early
Polynesian settlers,
and is a native of the Pacific islands, Asia and Australia.

The late Uncle Harry Mitchell of Keanae, Maui, suggested using noni with
garlic, both being great blood purifiers that enhance the immune system and
cleanse bacteria from the body. He also mentioned boiling it for use with
diabetes, and using it strained raw for heart problems and high blood
pressure, as it is said to increase the flow of blood. Sometimes capsain
(cayenne pepper) is added as an ingredient as well.

The young unripe noni fruit can be pounded thoroughly with salt and the
mixture placed carefully on deep cuts and on broken bones. Sometimes the
juice is squeezed out of this mixture, boiled and applied to the wounds. The
ripe fruit can be used as a poultice for facial blemishes, rubbed until the
oil disappears, and also to draw out the pus and core from an infected sore
or boil, such as with a staph infection. In the old days, this was tied on
with a bandage of tapa bark
cloth. The dressing of noni could be reapplied more than once for difficult

There are those who eat noni’s fruit unripened, either as a food in times
of scarcity, or as a tonic when needed. Other people make a tea using the
leaves of this plant. The fruit can be used in recipes as a reputed remedy
against tuberculosis, arthritis, cancer, rheumatism and the changes of old
age. The leaves and bark of the stem can be pounded and strained, resulting
in a liquid drunk as a tonic or for urinary disorders, muscle and joint
pain. The juice of the fruit is applied to the hair to rid it of head lice,
uku, followed whenever possible by a fragrant shampoo of `awapuhi kuahiwi or coconut water.

Other uses for this ancient Polynesian plant: the bark yields a red dye,
while a yellow dye can be prepared from the root. Both colors were use to
dye the tapa cloth of
the chiefs of ancient Hawai`i. Noni is a kinolau of the god Ku.

Noni is a valuable plant to have nearby the home of anyone wishing to
utilize the many natural healing properties of this remarkable life
sustaining plant. Cultivation is either by seed or cutting.


NONI: Aspirin of the Ancients
“I highly recommend Diana’s definitive book on noni.” –Dove White

UH Manoa College of Tropical Agriculture and Human Resources
(CTAHR) Noni website

Noni Juice from Hawaii

Herbal Blessings

Hawaiian Noni Juice


The Pharmacologically Active
Ingredient of Noni

by R.M. Heinicke, University of

In The
, April 1972, Maria Stewart described how the Hawaiians
solved many of their medical problems by drinking infusions of the fruit
of the noni tree (Morinda Citrifolia ,
Rubiaceae). The missionaries, who frequently had to minister to the body
as well as the soul, were impressed with the efficacy of these options.
Yet identifying the pharmacologically active ingredient of noni has been
difficult – for an understandably good reason. The active ingredient is
not present in the plant or fruit! Only after the potion has been drunk
does the active ingredient form. Sometimes!

My search for the ingredient which is
active in noni began with a series of studies on the pineapple plant.
Since about 1972 I had been attempting to identify the unknown ingredient
in “bromelain” which gives crude
preparations of this enzyme their potent pharmacological properties.
(Sometimes!) After many discouraging years of research I eventually
identified this ingredient as a new alkaloid to which I gave the name “xeronine.” Noticing that the clinical
claims of efficacy for bromelain and noni
were practically identical, I tried the same techniques on noni fruit
which I had developed for isolating xeronine from the pineapple plant. The
technique worked! Not only was I able to isolate the same compound from
noni fruit, but the yields were excellent. Today noni is one of the best
raw materials to use for the isolation of xeronine.

is a relatively small alkaloid which is physiologically active in the
picogram range. (Ed. note: a picogram is one trillionth of a gram) It
occurs in practically all healthy cells of plants, animals and
microorganisms. However, the amount of free alkaloid is minute and is well
below the limits of normal chemical analytical techniques.

Even though noni
have a negligible amount of free xeronine, they contain
appreciable amounts of the precursor of xeronine. This precursor, which I
have named “proxeronine”, is a
strange molecule. The molecular weight is relatively large, namely about
16,000. In contrast to most plant colloids, this colloid contains neither
sugars, amino acids nor nucleic acids. Thus most biochemists have
overlooked this relatively abundant molecule which occurs in most tissues.

Noni fruits
also contain the inactive form of the enzyme which releases xeronine from
proxeronine. Unless this proenzyme becomes properly activated, however,
noni juice will cause few pharmacological reactions. Fortunately if noni juice is taken on an empty stomach, the
critical proenzyme escapes digestion in the stomach and enters the
intestines. Here the chances are high that it may become activated.

Many years of research are still
required to demonstrate convincingly how xeronine functions at the
molecular level in a cell. In the meantime I can suggest certain
hypotheses which can act as a guide in planning experiments. I am basing
these hypotheses both on clinical results with bromelain pills as well as
on a limited number of laboratory and animal experiments carried out with
pure xeronine.

I am proposing that the primary
function of xeronine is to regulate the
rigidity and shape of specific proteins. Since these proteins have
different functions, we have the usual clinical situation where
administering one simple drug causes an unbelievably wide range of
physiological responses.

The action which xeronine has on a
person depends upon which of his tissues has a suboptimal level of xeronine. Thus xeronine can alleviate certain
subsets of almost any known disease. For no disease, however, will
xeronine be a panacea. A physiological disease, for example senility, may
be caused by a deficiency or imbalance of a number of different
biochemicals as well as by malfunctioning blood vessels, hormone systems
or immune bodies. Only if the disease is specifically caused by a lack of
xeronine will xeronine alleviate the symptoms of the problem.

I believe that each tissue has cells
which contain proteins which have receptor sites for the absorption of xeronine. Certain of these proteins are the inert
forms of enzymes which require absorbed xeronine to become active. Thus
xeronine, by converting the body’s procollagenase system into a specific
protease, quickly and safely removes the dead tissue from burns. It is for this reason that aloes, bromelain
and noni are such effective treatments for burns. Other proteins become
potential receptor sites for hormones after they react with xeronine. Thus
the action of ginseng, bromelain and noni in
making a person feel well is probably caused by xeronine converting
certain brain receptor proteins into active sites for the absorption of
the endorphine, the well being hormones. Other proteins form pores through
membranes in the intestines, the blood vessels and other body organs.
Absorbing xeronine on these proteins changes
the shape of the pores and thus affects the passage of molecules through
the membranes. Thus the action of bromelain, noni and ginseng in improving
digestion may be ascribable to this action. These are just a few of the
many exciting actions of this newly discovered alkaloid. Since noni is a potential source of this alkaloid, noni juice can be a valuable herbal remedy.

There are some practical problems,
however, in using noni juice as a medicine or tonic. If one is dying and
all other remedies have failed, then and only then will the average person
drink noni juice. The flavor of juice made from ripe Hawaiian
is terrible. None of my
colleagues would touch the untreated juice. Even after I had removed most
of the disagreeable flavor (several organic acids) from the juice, my
colleagues still found it unfit to drink. For a price the odoriferous
chemicals can be removed from the Hawaiian variety. However, other
varieties grown in other Pacific Islands such as “French
“(tahiti) are milder in

Another critical problem in using noni juice as a medicine or health tonic is timing.
If the juice is drunk on a full stomach, it will have very little
beneficial action. The pepsin and acid in the stomach will destroy the
enzyme which liberates xeronine. For a
seriously sick person taking the juice on an empty stomach rarely poses a
problem; the patient is too sick to want to eat anything. However, for the
average person who wants to drink noni juice
as a health tonic, timing is critical. I would recommend taking 100 ml of
noni juice a half hour before breakfast. At this time the juice will pass
rapidly through the stomach and into the intestines, where it may be
converted into the active enzyme. At any other time of the day, especially
at meal times, the primary effects of drinking noni
will be psychological and caloric. Because of the strong
flavor the psychological effect might not necessarily be positive. To
obtain the maximum effect of the active ingredient in noni, I would
recommend also that noni juice not be taken
with coffee, tobacco or alcohol. At times the combination of these
materials and noni can give some unexpected side effects. At other times
the combination merely lowers the potentially beneficial effect of

Although the Hawaiian recommended
both green fruit and ripe fruit for treating various ailments, my personal
recommendation would be to use only the green fruit. The green fruit has
more of the potentially valuable components and less of the undesirable
flavor. In light of the new information on the action of xeronine what are
some of the possible applications of noni juice?
First I should make the caveat that for all of the possible applications
which I am listing, one must always add the phrase “some types but
not other types.”

The old Hawaiian people were truly
fortunate to have herbal medical doctors who recognized a valuable natural
product and who knew how to administer this fruit with the proper
psychological persuasion.

Uses of Noni
  • Cancer
  • Arthritis
  • Headaches
  • Indigestion
  • Malignancies
  • Broken Bones
  • High Blood Pressure
  • Diabetes
  • Pain
  • Infection
  • Asthma
  • Toothache
  • Blemishes
  • Immune System Failure



Noni Science


Clinical Practice And Studies

The National Institute of Health has funded studies of Noni Juice (morinda citrifolia) since the 1950’s at the Univerity of Hawaii. The Cancer Research Center in Hawaii is currently in Phase II of it’s clinical trials using Noni as a cancer treatment. Noni is still used by the local population in Hawaii for sugar control diseases, high vascular pressure, heart health maintenance, abnormal growths, and other chronic disorders, although no controlled clinical studies exist to support these uses. Based on clinical practice and animal studies, a polysaccharide-rich substance from noni fruit juice attacks abnormal cells in several different ways.

Pure Noni Juice

Potent Antioxidant Activity

Noni juice also has potent antioxidant activity. Researchers conclude that noni juice could be used in clinical applications as a supplemental agent to reduce side-effects and improve chemotherapy. In animal studies, noni juice treatments prolonged the life span of mice by more than 75%.

Noni Fruit Contains:

The active ingredients are polysaccharides found in a polysaccharide-rich substance in the water-soluble fraction of the fruit juice. A novel trisaccharide fatty acid ester was recently identified from the fruits of noni. The fruit also contains the plant acids, hexoic acid and octoic acid, and paraffin.

Ubiquitous Substances

The potassium concentration in noni juice samples was determined and found to be 56.3 mEq/L. Other ubiquitous substances are also found in the fruit. Several noni products are marketed with the information that the key active ingredients in noni are alkaloids called proxeroxine and proeronase. These compounds have yet to be identified by conventional researchers and have not been reported in peer-reviewed scientific publications; it appears that the claims may be false.

Low-Potassium Diet

Noni juice, as a rich source of potassium, is contraindicated in cases of chronic renal insufficiency. There is a case report on noni juice involving a man with chronic renal insufficiency that self-medicated with noni juice and presented to a clinic with hyperkalemia despite claiming adherence to a low-potassium diet. People that cannot eat bananas (due to its potassium content), should probably not consumer noni fruit or juice as well.

Health-Related Ingredients

Noni is receiving more and more attention from modern herbalists, medical physicians, and high-tech biochemists. Scientific studies within the last few decades lend support to the Polynesians’ claims of its unusual healing power. Some of the health-related ingredients of Noni fruit that have been isolated are Morindone, Morindine, Acubin, Terpene compounds, L. Asperuloside, various Anthraquinones, Alazarin, Caproic Acid, Caprylic Acid, Scopoletin, Damnacanthal, and Alkaloids.


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